Entries from January 2008 ↓
January 31st, 2008 — PPC Tricks
Ok, this is pretty basic, but it’s still powerful. And if you’re not currently applying it, you are leaving money on the table no matter how sophisticated you are already.
Example, if you are selling edible underwear online you might target keywords like: “edible underwear”, “eatable underwear”, “underwear you can eat”.
But instead of having all the search-terms for the same ad, you should create a new ad for every search-term. The exact search-term should be in the headline.
Why? Because Google displays the search-term bold in the ads if they match the search term.
So let’s pretend somebody searches for “eatable underwear”, your Google Ad might show up like this if you do it wrong:
Eatable Underwear
Fun and Sexy Underwear.
+ Free Shipping with Min. Purchase!
EatMyShortsShop.com
Whereas if you do it right and set up an own ad for the specific search phrase “edible underwear” it will bolden the term in the headline of your ad:
Edible Underwear
Fun and Sexy Underwear.
+ Free Shipping with Min. Purchase!
EatMyShortsShop.com
Now will this little bolding turn you into a millionaire overnight? No, but chances are pretty high that including the searchphrase in the ad headline will increase your CTR by some percentage points - and in the PPC business it’s all about incremental improvements!
January 27th, 2008 — PPC Tricks
Want a way to explode your CTR (Click-Through-Rate) through the roof? If you haven’t incorporated misspellings, there is definitely a lot of room for improving your profitability.
When you launch a Pay-Per-Click campaign you also want to include misspellings. Because most advertisers DON’T include misspellings, the CTRs are higher and the prices you pay per impression are lower.
Example: if you sell gold jewelry you don’t just want to use the keyword [gold jewelry] but also [gold jewelery] - because many people spell the word jewelry wrong and slide in an extra “e”. If they search for “gold jewelery” many of your competitors who just show up for “gold jewelry” won’t show up for - which results in both lower listing prices and higher CTR!
Resources:
January 24th, 2008 — General
Pay Per Click (PPC) advertising is changing the whole marketplace. Remember the Dot-com bubble in 1999, when it all came down? Multi-Million Dollar companies that all of the sudden where worth next to nothing?
Some people say that’s what’s happening right now, with billions of dollars being spend on online advertising every year. But it’s not. It’s very different. Back in 1999 very few people had a real idea how to make money online - nowadays, there are pretty big companies with pretty sophisticated business systems that generate real revenue.
The biggest players in the field are companies like Google Adsense, Yahoo Search Marketing, Microsoft AdCenter, AdBrite and others.
