Entries from May 2008 ↓

While my stay in Berlin I was looking for restaurants to eat. So I googled “restaurants in berlin”.

And guess what I found? Well, of course googles local search listing, but what else? In the sponsored listings, in the number one spot? Again Google’s local listings - an advertisement for maps.google.de !

I thought that is really interesting. Considering that they are one of the biggest data mining companies worldwide they must have a pretty good grip on where the profits are to be made, and this step seems like they’re now pushing their way seriously into some local markets - I guess local magazines will find it increasingly hard to compete with that.

Thesaurus can be a truly great source of coming up with new keywords.

There are basically two thesaurus-websites that I user over and over again. One you probably know of already, and the other you probably never heard of yet.

1. http://thesaurus.reference.com/
2. http://www.lexfn.com
   

You should check both of them out. They’re totally free and different from each other, so each one is worth checking out. Keyword research is one of the most important aspects of PPC Marketing, so it’s good to diversify your keyword research strategy.