Entries from July 2008 ↓

Google just indexed it’s one trillionth’s website in their index. You can read more about that on the official Google blog.

Now granted, this post is almost a little off topic.

It’s not exactly about PPC, but it’s what happens AFTER PPC: once a prospect has clicked your ad and landed on your site.

Do you convert this visitor into a member of your list, or better yet, a paying customer?

After all - even if you could get one-cent clicks on the term health insurance, what good would it do you if you had a 0% conversion rate? It would do you no good at all, you’d still be losing money.

Now a lot of the conversion is about copywriting, headlines, etc.

But a good part is also about layout!

Sometimes you can drastically (and I’m talking double-digit) enhance your conversion rates without changing a single word.

You’ve probably heard about the eye-tracking studies, that tell that the most important point of a landing page is the upper-left corner.

After all, this is where Google tells you to place your AdSense ads.

It’s the most expensive place you can buy when you want to buy advertising space on a website (usually).

Funny thing is, a guy who’s into PPC conversion deeply did some split tests and found that he upped his conversion rate a lot if he places the main elements in the upper RIGHT corner of the screen.

For example: split testing opt-in form in upper left corner, centered under headlines, centered under body text or upper right corner.

Upper right corner won every time.

This is an important thing to remember, so when you split test, don’t just split test your copy, also split test the placement of different elements.