February 2011

PPC News

• Facebook to radically change Premium Ad platform? - Vertical Leap News (press release)
  Facebook to radically change Premium Ad platform?Vertical Leap News (press release)A leaked document has suggested that Facebook may soon be introducing changes to its premium PPC ads, forbes.com reports. Facebook's PPC platform is already a very popular one, with businesses around the world using it to gain insights into how far ...and more » […]
• PPC Campaign Architecture at #SESLondon - State of Search
  PPC Campaign Architecture at #SESLondonState of SearchWe will be listening to Jonathan Beeston and Sam Fenton-Elstone talking about PPC Campaign Architecture and how to get this key campaign element right and truly set up for success so let's get started. Jon Myers, SES Advisory Board; Director, ... […]
• Business Valuation Software in the US Industry Market Research Report Now ... - San Francisco Chronicle (press release)
  Business Valuation Software in the US Industry Market Research Report Now ...San Francisco Chronicle (press release)As a result, the top two firms, ValuSource and Practitioners Publishing Company (PPC) benefit from their established brands, reputations and relationships. ValuSource enjoys strong partnerships with Microsoft and leading industry associations, […]
• “28pc of all travel-related queries in the UK came from mobile devices by end ... - Eye For Travel
  PR Web“28pc of all travel-related queries in the UK came from mobile devices by end ...Eye For TravelWhat were the major trends for SEO and PPC last year? In order to know more, EyeforTravel's Ritesh Gupta spoke to Mike Giannotti, Industry Manager, UK Travel, Google. (Giannotti is scheduled to speak at the forthcoming Travel Distribution Summit Europe . […]
• Search Engine Land's SMX West Starts Next Week! Register Now! - Search Engine Land
  Search Engine LandSearch Engine Land's SMX West Starts Next Week! Register Now!Search Engine LandProgrammed by the Search Engine Land editorial team, the multi-track agenda covers leading-edge tactics for SEO, PPC, mobile search and more. Keynote by Google's SVP of Advertising Susan Wojcicki. Plenty of networking opportunities to connect with your […]
• The Power of Positive PPC Ads and Attitude - Search Engine Watch
  The Power of Positive PPC Ads and AttitudeSearch Engine WatchMost PPC advertisers are smart enough to also pack keyword phrases into titles and body copy, so the subtleties of mental images and emotional associations determine winning and losing ads. OK. Less reading more seeing, right? Let's dive into some real ... […]
• AdGooroo Launches Industry Insight, Offering Search Engine Marketers Instant ... - MarketWatch (press release)
  AdGooroo Launches Industry Insight, Offering Search Engine Marketers Instant ...MarketWatch (press release)Industry Insight enables search marketers to access this data--including specific keywords, estimated share of voice or impression share, estimated PPC spend, clickthrough rates (CTR), cost per click (CPC) and more--for each advertiser and industry ...a […]
• 4 Foundational Secrets to Effective PPC Advertising - Search Engine Watch
  4 Foundational Secrets to Effective PPC AdvertisingSearch Engine Watchby Howie Jacobson, February 21, 2012 Comments The Central Drakensberg region of South Africa is a popular tourist destination. Falcon Ridge Birds of Prey Centre is one of the most successful attractions in the area. They don't have a website and don't ... […]
• Using real-time PPC pricing to increase sales - Econsultancy (blog)
  Using real-time PPC pricing to increase salesEconsultancy (blog)For these retailers there is great value in using real-time pricing in their PPC ads to drive conversion. However, such a strategy can bring challenges for a team. Limiting the amount of hours spent a week amending prices in ads to keep them updated. […]
• Pilgrim's Pride Corp. (PPC) - MarketWatch
  Pilgrim's Pride Corp. (PPC)MarketWatch(NYSE:PPC) as well as LifePoint Hospitals Inc. (NASDAQ:LPNT) , Barnes Group Inc. (NYSE:B) , Lincoln Electric Holdings Inc. (NASDAQ:LECO) , Encana Corp. (NYSE:ECA) and Enbridge Inc. (NYSE:ENB) , among others. Carl Icahn's at it again: petroleum refiner ...and more » […]