Here I want to talk about Google quality score and how it can influence your rankings in the sponsored links section of the Google search engine results pages.
Maybe you’re wondering how Google is coming up with the prices they charge you per click, and what exactly determines your rankings. After you read this article, you will be clear about that.
Hopefully, you already know that Google gives each keyword quality score. The quality score is determined by a number of factors, it’s mainly about relevancy and the user experience of the person that clicks through your ad, and your CTR (Click Through Rate).
If Google decides that you have a quality score of 10, then that is as good as it can get. But if Google decides that you have a quality score of four, and it’s very bad. And I will tell you why it’s really bad.
Because your quality score influences where you rank. For example, let’s say that your maximum cost per click price is $1.20.
You have a quality score of four.
Your competitor has a maximum cost per click price set at one dollar. So you should rank above him, because you’re willing to pay more per click. But, the competitor has a quality score of 10.
Now let’s look under the Google hub. What’s going on in there?
Google calculates where your ad will rank by multiplying a maximum cost per click price with your quality score. Let’s do the math here for a moment with our example.
Your maximum cost per click prices $1.20 and you have a quality score of four. According to my supersecret NASA computer, $1.20 times for equals 4,80.
Your competitors maximum cost per click price is one dollar, and he has a quality score of 10. Again, consulting with my super secret NASA computer, one times 10 equals 10.
So where does that leave you? Way below your competitor. Because you score 4.8, while he scores 10. If this number that determines the ranking of your ad on the search engine results page.
If you want your ad to be displayed higher there are only two things that you can do. Either you just increase your maximum bid price until you all to your competitor, or you improve your quality score.
My suggestion is that you improve your quality score, unless you have a fetish for giving your money to Google.
