Usually in Google ads there’s the green web-address at the bottom. But recently there seem to be more ads showing up that have a call to action there instead of a link. Just look at the picture of the two ads on the left. The first one has the standard web-address there, whereas the second one has a call to action “Learn More Now”.
This is something that you might want to split-run for your campaigns and see how it affects CTR.
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I didn’t know Google would allow that sort of thing in the URL field. I’ll have to go check the TOS, and play around with it.
Hi Jay, thanks for posting. I always enjoy reading your blog.
Let me know how it works out for you.