It’s something that I heard so often, from so many different people, that I never really questioned it.
“Google hates if you drive AdWords traffic to a squeeze page.”
“Squeeze pages will destroy your quality score.”
“Squeezepages from AdWrods? You’ll pay through your nose!”
That kind of stuff.
And in fact – I heard it from many people who I usually tend to trust. Even friends.
But finally, when working for one of my clients who insisted on using a squeeze page, I figured it out…
Google doesn’t hate squeeze pages IF you are honest & upfront about it.
If you tell people in your AdWords ad: “Download your free Report” and then people click and they have to put in their name and email first, then Google thinks you’re messing with their users.
And if you know Google, you know that they don’t like messing with their users.
It’s like, Google is tipping on your shoulder and saying: “Hey… that one’s with me… you mess with him… you mess with me…”
So if you tell people they’ll get a free report if they click the ad, then give them the free report right upfront.
If you want them to opt-in, then make that clear in the ad.
It takes a bit of thinking around two corners to find the right words – and I’m not gonna expose what’s working best for me here – but if you put the mental effort in, you’ll come up with your own wording that’ll be fine with Google. No penalty.
