What do you really need to know about Google having exposed it’s numbers of search occurences, instead of those green graphics that would just give you a very rough estimate of how often a search term was looked for?
Well, many people have written about this, but two blog posts really stand out: Jerry west wrote “Google Updates their Keyword Tool” and Jim Morris wrote “The Initial Assessment of Google Unveiling Approximate Search Counts In Google External Keyword Tool”. (Haha, Jim, you crack me up with your beancounter language – but that’s exactly what makes you such a good fit as a keyword expert!).
I would say both of these posts are mandatory reading. So read them. Now.
