Keyword Tool For Phrase & Exact Match

August 31, 2009

Some people are still manually putting quotes and brackets around their keywords when they want to set up phrase and exact match keywords.
I hope you are NOT one of them, because software can do it much faster than you can do it by hand. There are programs (and the AdWords Editor does it too, I [...]

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AdWords Ad Positions (Almost) Don’t Influence Conversion Rates

August 24, 2009

In most cases, advertisers want to be in the top AdWords spot.
It is known that the top spots get the most clicks. If your AdWords ad shows up in position 1, then you will get more ads than an ad that shows in position 5.
So the click-through-rate (CTR) is higher, the higher your ad is [...]

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Adwords Terms For Absolute Beginners

August 21, 2009

If you are an absolute beginner with AdWords, you might want to head over to AdWords Buzz and check out the overview of the most important AdWords terms. These are not in-depth explanations, but rather “quickie-intros” on the following terms: Search Network, Content Network, Campaign, Ad Group, Keywords, Clickthrough-rate, Split testing, Landing page, [...]

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How Much Should You Bid?

August 19, 2009

How much should you bid for a click? That’s what is being answered on AdWordsBuzz.com – not in much detail, but as a general, “strategic” overview.

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Adwords Optimizatin Tipps by Ian Howie

August 14, 2009

Ian Howie published 7 good tips to get more out of your AdWords campaigns.
Here the main takeaway points:

If a keyword gets a less than 1% CTR after you tried to optimize it… delete it
bid for each keyword 3 times – 1x broad match, 1x phrase match, 1x exact match. Pay the most (100%) for exact [...]

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Quality Score Factor: What Would Grandma Do?

August 13, 2009

Perry Marshall wrote a nice blog post about quality score issues. Hop over and read it. It’s basically about the human reviewers that will look at your landing page, and if they don’t LIKE what they see, they can give you bad quality score, no matter how much you play by their rules otherwise.

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Managed AdWords Campaigns

August 12, 2009

A.M. Khan is a well-known AdWords expert in the internet marketing field. He’s now offering to manage your campaigns for $399/month and a one-time $999 setup fee, which is actually really cheap if he does a good job. Read more…

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Search Vs. Content Networks: One is ready to spend, the other is curious

August 9, 2009

Many of the AdWords accounts that I take over display the same ads for the content network, that they display for the search network.
And it’s always the same thing: the content network is wasted traffic. They just don’t buy. (At least when we’re talking high-priced items).
So, is the content network just a way to throw [...]

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New PPC Product

August 5, 2009

AM Khan released a new product to the internet marketing crowd that’s called Ad Text Generator 2.0.
I haven’t checked it out yet, but be sure to watch his marketing.

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Google Revenue & the Pareto Principle In Action

August 2, 2009

Hundreds of thousands of businesses advertise on Google AdWords but 80% of Google’s US revenue comes from about 1.5% of the advertisers (large companies such as Amazon, eBay, BizRate, etc., source: SEMrush).

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