Use Google Ad Planner

September 24, 2009

If you are not yet using the Google Ad planner, the time to do so has come now. I highly suggest you check it out yourself, but to give you a quick idea of what it is and does: it helps you (the advertiser) to find websites that people who you want to show your [...]

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AdWords Ranking – How Google Decides Where Your Ad Will Rank

September 17, 2009

Here I want to talk about Google quality score and how it can influence your rankings in the sponsored links section of the Google search engine results pages. Maybe you’re wondering how Google is coming up with the prices they charge you per click, and what exactly determines your rankings. After you read this article, [...]

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Click Fraud – Are You A Victim Of Pay Per Click Fraud?

September 10, 2009

Google has done a good job with reducing click fraud. But let’s face it, there will always be a certain amount of click fraud.  If you see an unusual spike in traffic that you suspect is due to click fraud, here’s what you should do first: Click Fraud Check 1: Did you change anything in [...]

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Lower AdWords Position, Higher Conversions?

September 3, 2009

David recently made the point that lower AdWords positions can actually increase your conversion rate.

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Get Your Campaigns Right From The Start

September 2, 2009

When you are starting out a new campaign, you really should put some effort into it and make sure it’s good from the start. Many people just throw up something and say: “I’ll improve that later.” The problem with that strategy is that Google will penalize you for campaigns that are set up bad and [...]

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Keyword Tool For Phrase & Exact Match

August 31, 2009

Some people are still manually putting quotes and brackets around their keywords when they want to set up phrase and exact match keywords. I hope you are NOT one of them, because software can do it much faster than you can do it by hand. There are programs (and the AdWords Editor does it too, [...]

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AdWords Ad Positions (Almost) Don’t Influence Conversion Rates

August 24, 2009

In most cases, advertisers want to be in the top AdWords spot. It is known that the top spots get the most clicks. If your AdWords ad shows up in position 1, then you will get more ads than an ad that shows in position 5. So the click-through-rate (CTR) is higher, the higher your [...]

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Adwords Terms For Absolute Beginners

August 21, 2009

If you are an absolute beginner with AdWords, you might want to head over to AdWords Buzz and check out the overview of the most important AdWords terms. These are not in-depth explanations, but rather “quickie-intros” on the following terms: Search Network, Content Network, Campaign, Ad Group, Keywords, Clickthrough-rate, Split testing, Landing page, Conversion rates, [...]

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How Much Should You Bid?

August 19, 2009

How much should you bid for a click? That’s what is being answered on AdWordsBuzz.com – not in much detail, but as a general, “strategic” overview.

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Adwords Optimizatin Tipps by Ian Howie

August 14, 2009

Ian Howie published 7 good tips to get more out of your AdWords campaigns. Here the main takeaway points: If a keyword gets a less than 1% CTR after you tried to optimize it… delete it bid for each keyword 3 times – 1x broad match, 1x phrase match, 1x exact match. Pay the most [...]

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