Quality Score Factor: What Would Grandma Do?

August 13, 2009

Perry Marshall wrote a nice blog post about quality score issues. Hop over and read it. It’s basically about the human reviewers that will look at your landing page, and if they don’t LIKE what they see, they can give you bad quality score, no matter how much you play by their rules otherwise.

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Managed AdWords Campaigns

August 12, 2009

A.M. Khan is a well-known AdWords expert in the internet marketing field. He’s now offering to manage your campaigns for $399/month and a one-time $999 setup fee, which is actually really cheap if he does a good job. Read more…

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Search Vs. Content Networks: One is ready to spend, the other is curious

August 9, 2009

Many of the AdWords accounts that I take over display the same ads for the content network, that they display for the search network. And it’s always the same thing: the content network is wasted traffic. They just don’t buy. (At least when we’re talking high-priced items). So, is the content network just a way [...]

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New PPC Product

August 5, 2009

AM Khan released a new product to the internet marketing crowd that’s called Ad Text Generator 2.0. I haven’t checked it out yet, but be sure to watch his marketing.

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Google Revenue & the Pareto Principle In Action

August 2, 2009

Hundreds of thousands of businesses advertise on Google AdWords but 80% of Google’s US revenue comes from about 1.5% of the advertisers (large companies such as Amazon, eBay, BizRate, etc., source: SEMrush).

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Free AdWords Credits from Dreamhost

August 1, 2009

Dreamhost is offering $25-$75 for AdWords to all it’s customers – not just the new ones, but also the existing ones. You must have a US or Canada billing address, and must NOT be a current AdWords customer. I myself have been using Dreamhost in the past, because it is actually a heck of a [...]

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Basic Tipps for Text Ads

July 29, 2009

Google recently published this video that shares some basic tips for writing ads, basically: Capitalize the words in your AdWords ads for higher CTRs Use specific wording don’t make your homepage your landing page for a specific keyword, but send them directly to the site where they can find what they searched for offer a [...]

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How To Detect Click-Fraud?

July 29, 2009

Nowadays there is a lot less click-fraud around than it used to be, specially with Google. But that doesn’t mean it’s nonexistent. If you want to educate yourself on the subject, read How To Detect and Protect PPC Click Fraud and Make More Money From PPC Marketing. According to ClickForensics, the industry average in PPC [...]

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See Where Your Content Ads Show Up & Convert

July 22, 2009

I love the new AdWords interface. Before, you couldn`t really see where your content network ads showed up, how many impressions and how many clicks. Now, it’s all there. Not every page where your ads show up will be displayed (there’s still quiet a large number in that final row called “others”), but a lot [...]

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Using the Word “Best” In Your AdWords Ads

July 21, 2009

You know that AdWords doesn’t like superlatives and have very tight guidelines on those. The word “best” is one of those. But that doesn’t mean you can’t use it. AdWords tells – in their own training center, that if the claim is confirmed by a third-party, and the confirmation is displayed on the landing page [...]

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