Pay Per Click Banner Advertising
Most people when they think of pay per click marketing, they think of AdWords, and maybe Adsense, the content network of Google. And these definitely are the most popular and well-known kinds of PPC advertising. But there is another very effective and profitable method to do PPC marketing – I’m talking about banner advertising.
It’s important that you right from the start understand that there are two kinds of banner advertising. One is impression-based banner advertising, and the other one is click-based banner advertising.
Both kinds of advertising can be very effective and profitable, it just depends on your campaigns.
Recently banner advertising is gained again in popularity. If you’ve been around on the Internet for a while then you might still remember how banner advertising really boomed in 1999. People were charging crazy amounts of money to put banners on their websites. After the.com bust, all of that changed. Banner advertising had gotten itself a very bad reputation.
But it didn’t get that bad reputation because it’s not an effective form of advertising. It’s just because people used it stupidly and were throwing the money around without any kind of common sense.
When you do a banner advertising online is very important that you keep track of the results, and that you measure and test what is working best for your business. Don’t just buy a banner place and hope that people will buy, or that you build brand awareness. The banner advertising method is supposed to generate direct sales. You can also use banner advertising to generate opt in leads. All of that is fine.
When you do pay per click advertising, you really want to monitor your click through rates. If you have low click through rates, then pay per click Banner advertising is the right way.
But if you notice that you have very high click through rates on certain pages, then you might want to consider switching that to an impression based banner.
Because you can pay for 1000 impressions, let’s say three dollars. It’s just an example of course. It totally depends on which website the ads will be displayed. But if that particular banner has a 10% click through rate, that means you get 100 clicks for three dollars.
This is impossible with pay per click Banner advertising. But you still want to start with pay per click banner advertising to find out where you get the best conversion rates, and to make wise use of your marketing budget.
I go into more detail about PPC banner advertising in the PPC secrets minicourse — says that is something that interests you, then you should claim your complimentary copy right now.
