Pay Per Click Optimization

If you are active in paid search engine marketing that it is very important that you will constantly engage in pay per click optimization. Because if you do not optimize your campaigns on a regular basis, then there is no way that you will succeed longterm PPC advertising.

In this article I want to talk about different methods of doing pay per click optimization, in order to help you to easily improve your advertising spend, so that you get more results for less money, and thus free up more resources in order to gain more customers and enhance the profitability of each individual customer that makes a purchase from you. This is the ultimate way to grow your business: getting more customers in the door, and improving the ROI that you get per individual customer.

The easiest kind of pay per click optimization is by actually going into your campaigns and just looking at the quality score of the keywords that you bid on. You should always aim for quality score of 10, but no less than seven. If you have a quality score of six or below, then that is a serious sign that you should fix something about that campaign immediately in order to improve your quality score. On another place in this website a talk in more detail about what the quality score is and how it’s calculated, but basically it’s a way of Google measuring how good your ad is. If you have a very good ad, Google will give you cheaper pay per click traffic than if you have a bad ad.

There are several ways how to get a higher quality score, but the easiest way to improve your quality score is to set up separate ad groups and ads for individual keywords. It’s easy to start only one campaign with only one ad group and only one ad running, and throw in all the keywords that you can think of into that campaign. The problem with that approach is that you can’t possibly choose only targeted keywords. So a lot of times your ad will be displayed, but it’s not really related, it’s not really answering the conversation that’s going on in the searcher’s mind. And that is what you always aim for when you write pay per click ads. You want to go into the head of the person who is searching for something, and then you want to display exactly that you have what it is that they are searching for. And you do that to most effectively by using the exact same words that they use. Ad writing in the paper click world is not so difficult when it comes to search. It’s basically about displaying the most relevant ad that is possible, and bringing the searcher to the most relevant website to search quest.

And that is the next thing that you want to look into. What does your destination URL, your landing page look like? Is it again highly related to the search term that you are bidding on, or is it irrelevant? Because if it is not highly related and targeted, then the searcher will click on your ad, and arrive on a website where he doesn’t immediately see what action he has to take in order to get what you came for.

And that is always distracting and disturbing to the user, and many times people just click the back button and have left your side forever, without having generated any revenue at all. So it’s important that you don’t just send people to your homepage, but that you send them to a website that is actually specifically created for the particular search phrase that they were looking for.

This is really just the beginning of what you can do when it comes to pay per click optimization. There’s a lot more to it, and if you take it step-by-step and it’s quite easy. That is why I have created the free PPC minicourse for you. Simply put in your e-mail address and you’re ready to get started.