Want a way to explode your CTR (Click-Through-Rate) through the roof? If you haven’t incorporated misspellings, there is definitely a lot of room for improving your profitability.

When you launch a Pay-Per-Click campaign you also want to include misspellings. Because most advertisers DON’T include misspellings, the CTRs are higher and the prices you pay per impression are lower.

Example: if you sell gold jewelry you don’t just want to use the keyword [gold jewelry] but also [gold jewelery] - because many people spell the word jewelry wrong and slide in an extra “e”. If they search for “gold jewelery” many of your competitors who just show up for “gold jewelry” won’t show up for - which results in both lower listing prices and higher CTR!

Resources:

• Dumbtionary.com - Dictionary of commonly misspelled words in English language.
• YourDictionary’s list of the 100 most often misspelled words in English.