Want a way to explode your CTR (Click-Through-Rate) through the roof? If you haven’t incorporated misspellings, there is definitely a lot of room for improving your profitability.

When you launch a Pay-Per-Click campaign you also want to include misspellings. Because most advertisers DON’T include misspellings, the CTRs are higher and the prices you pay per impression are lower.

Example: if you sell gold jewelry you don’t just want to use the keyword [gold jewelry] but also [gold jewelery] - because many people spell the word jewelry wrong and slide in an extra “e”. If they search for “gold jewelery” many of your competitors who just show up for “gold jewelry” won’t show up for - which results in both lower listing prices and higher CTR!

Resources:

• Dumbtionary.com - Dictionary of commonly misspelled words in English language.
• YourDictionary’s list of the 100 most often misspelled words in English.

Pay Per Click (PPC) advertising is changing the whole marketplace. Remember the Dot-com bubble in 1999, when it all came down? Multi-Million Dollar companies that all of the sudden where worth next to nothing?

Some people say that’s what’s happening right now, with billions of dollars being spend on online advertising every year. But it’s not. It’s very different. Back in 1999 very few people had a real idea how to make money online - nowadays, there are pretty big companies with pretty sophisticated business systems that generate real revenue.

The biggest players in the field are companies like Google Adsense, Yahoo Search Marketing, Microsoft AdCenter, AdBrite and others.