You know that AdWords doesn’t like superlatives and have very tight guidelines on those. The word “best” is one of those.
But that doesn’t mean you can’t use it.
AdWords tells – in their own training center, that if the claim is confirmed by a third-party, and the confirmation is displayed on the landing page of the ad, then it’s fine.
Now what exactly is a third-party confirmation? Well, if your site got picked as “best of the web” by Forbes.com.
But what if your site got picked by Schmorbes.com? [or maybe - pick a domain name that has a bit more of a "reputable" and trustworthy touch to it...]
If Schmorbes.com is a site that is giving out web-awards to different sites, not just your own… and it looks good… and you are not associated with it. Then this might very well be a third-party confirmation.
But apart of that – ask yourself first: why would you want to have the word “best” in your ad? Because in most cases, it does NOT increase conversions or CTRs… because in the minds of the prospect, it’s one of those overhyped claims that every company makes about themselves, because they can’t come up with something better.
There are a few exceptions to these, but in most cases, it’s not worth trying to be “best” on AdWords.
