Want to learn PPC advertising from scratch?
Check out these two pretty new (and FREE!) resources from PPC-giant Google and it’s smaller brother Yahoo Search Marketing.
- Google: Marketing and Advertising Using Google (a free, 156 page ebook that you can read online, download or print out full of information about how to advertise with Google)
- Yahoo: Smart Start Guide (another free ebook, but for some reason it doesn’t load on my Apple…)

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